C is the key word of the brand Yingz C.

It represents the core concept of this brand -
the idea of Change, meanwhile it is the initial of the designer’s family name. The brand seeks the adapting (and survival) capability to change with the time, the ability to maintain a constant self-personality in changing times, and a sunny mentality in the era of mobile Internet.

Yingz C graduated from Esmod Paris in 2014. At the same time, the self-titled brand Yingz.C was established.

At the age of 19, her snap-shot photos were published on the fashion section of Milk, a famous Hong Kong magazine, for consecutive two months. When she was 20, her snap-shot photos were published in the French magazines Glamour and Vogue, street-snap sites streetpeeper.com, facehunter.org and Chinese magazines Grazia, Rayli, Elle, etc.

In 2012, she cooperated the project inégalité with photographer Chengjun Cui.

During school time, she had worked as a part-time assistant for iweekly, Elle Man China, etc. and also the stylist for some small brands.